Mayfield becomes Mission HQ for Key 103’s Cash for Kids Campaign



Tens of thousands of gifts are being donated by big-hearted Mancunians to Key 103’s Cash for Kids Mission Christmas appeal, to ensure disadvantaged children in the city get the Christmas they deserve.

Last year saw toys worth almost £2.9m donated to exactly 61,873 youngsters across Greater Manchester. This year, campaign organisers are hoping to beat the £2.9m total and have transformed a disused warehouse on the Mayfield regeneration site to act as the campaign’s headquarters as businesses and members of the public donate gifts.

The Mayfield warehouse will be the official Mission HQ and home to thousands of toys in the run up to Christmas as hundreds of volunteers help to organise and deliver the presents which have been donated at drop-off points across the city region.

In Manchester, the appeal is backed by main sponsor B&M and supporters Bathroom Takeaway and The Mayfield Partnership; comprising Manchester City Council, specialist regeneration company U+I, Transport for Greater Manchester and LCR. The Bathroom Takeaway team have been working with U+I to arrange for an army of electricians and builders to prepare the warehouse for the campaign.

Gemma Atkinson, Key 103 Breakfast host and Cash for Kids patron, said: “Mission Christmas is a brilliant way for people to act in the true spirit of the season and give something to disadvantaged young people who really do deserve it. We’re extremely grateful to our supporters for all their help.”

Julian Smith, the Managing Director of Bathroom Takeaway and a Key 103’s Cash for Kids board member, said: “There was absolutely no question about whether we would help out again this year. Last year the team got behind the appeal 100% and we’ve rolled our sleeves up again to make this year’s Mission Christmas bigger and better than ever before.”

James Heather, Development Director for U+I, added: “We’re really proud to be able to play a small part in what is an amazing appeal. Our warehouse is already a hive of activity as volunteers sort and organise the donations ready for delivery to deserving children.”

To make a donation or to find your closest drop-off point, please visit:

People can also text ‘KEY’ to 70808 to donate £5 and the campaign will buy a gift on their behalf.

Alternatively, drop off donations at the Mayfield warehouse Mission HQ: Unit 5 Bond Street Industrial Estate, Mancunian Way, Manchester, Greater Manchester, M12 6HW (access via Hoyle Street).

About Key 103:

Key 103 is the herritage radio station for Greater Manchester broadcasting to the city’s region for 29 years. Key 103 reaches 368,000 listeners across Greater Manchester each week. Key 103 is part of Bauer Media UK reaches over 22 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight. The result is an exciting array of influential brands, content and talent which provide compelling and engaging advertising opportunities with valuable audiences for UK commercial partners. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.

About Cash for Kids:

Cash for Kids is the cause related marketing arm for the Bauer Media’s network of local radio stations. In 2017 Cash for Kids raised over £21 Million and supported more than 550,000 sick and underprivileged children in local communities across the UK. Every penny raised stays in the community within which it was raised. Bauer Radio’s Cash for Kids Charity (England) 1122062 Registered Charity (Scotland): sco41421

About The Mayfield Partnership

The Mayfield Development Partnership is delivering the regeneration of Manchester’s historic Mayfield site, which is to be transformed over the next 10 years with £850m of investment to create a distinctive new district for the city, delivering 1,300 homes, 75,000 sq m of office space, a 350-bedroom hotel, retail and leisure facilities and a new city park. The Partnership comprises LCR, DfT-owned property & regeneration company; Manchester City Council; Transport for Greater Manchester and specialist regeneration and property development company U+I.

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